Monday, September 21 2026

Heytea's comprehensive English translation of overseas store menus sparks controversy, disappearance of Chinese leaves Chinese consumers dissatisfied

Recently, the Heytea store in Southampton, UK, replaced its menu with an all-English version, sparking strong dissatisfaction among overseas Chinese consumers. The original poster pointed out that after all Chinese product names disappeared, ordering became difficult, and even Chinese employees made mistakes because they were not accustomed to the new menu. Subsequently, netizens discovered that multiple overseas stores in London, New York, Sydney, and other locations had also switched to all-English menus, and the official app also removed the language selection option, instead displaying based on location. Although some people believe this is catering to localization, more people criticize the move for diluting the brand's Chinese symbols and harming the ordering experience of overseas Chinese. Heytea customer service did not respond directly, and some consumers said they might spontaneously boycott it. [more…]

Luckin Opens Two Stores Simultaneously in Malaysia: Shrinking Menu and Price Wars Test Its Second Overseas Stop

Luckin Coffee has officially entered Malaysia, with two stores opening simultaneously at Sunway Pyramid and Menara EcoWorld in Kuala Lumpur, regarded as its second overseas market after Singapore. On the first day of opening, many consumers queued up to try it out, and with prices ranging from 8 to 17 ringgit plus a 2.99 ringgit first-cup discount for new users, it appeared to be continuing its low-price strategy from China. However, beneath the excitement, local netizens questioned the value for money, as Cotti, Starbucks, and the local brand Zus had long dominated the market; even more surprising to domestic fans was that bestsellers such as Orange C Americano and Meteorite Latte did not appear on the local menu. With a relatively small number of stores and a conservative product selection, whether Luckin can gain a firm foothold in Malaysia amid fierce rivals has become the focus of attention. [more…]

HEYTEA's first Osaka store menu revealed: drinks priced at 950 to 1,250 yen, local consumers say they can't afford it

Heytea's first store in Japan has officially landed in Dotonbori, Osaka, and the announcement of its February 15 opening immediately sparked heated discussion. Yet compared with the opening itself, what really set netizens abuzz was the menu pricing leaked on the mini-program—most drinks are priced between 950 and 1,250 yen, equivalent to about 45 to 60 yuan, nearly more than double the domestic price. Some Japanese netizens compared it with local rice prices and lamented that four cups of Heytea could buy five kilograms of rice. Are overseas ingredient and rent costs enough to justify this pricing? And are local consumers willing to pay? This article takes you through it. [more…]

UCC Coffee's Menu Makeover: From Western Dining Memories to Farmhouse Free-Range Chicken, the Franchise Dilemma Behind Its Localization Strategy

Remember when UBC Coffee seemed impossibly upscale as a kid? That chain brand, which once embodied the first Western dining experience for the post-70s and post-80s generations, has now quietly transformed itself. From bitter melon and pork rib soup paired with pasta in Guangdong outlets, to farmhouse free-range chicken and steamed sea bass on Shanghai menus, UBC Coffee's degree of localization leaves even KFC and Pizza Hut in the dust. Is this proactive innovation or a desperate act of self-rescue? After franchisees pay their fees, headquarters washes its hands of them; membership cards are not valid across regions; and service standards vary wildly from store to store. As competition among large chain brands reaches a fever pitch, and independent coffee shops and some chain brands face a predicament, UBC Coffee has chosen a down-to-earth path of transformation. This article will walk you through how this former high-end Western restaurant has incorporated Chinese cuisine elements, and the survival logic behind its coffee-and-food pairing strategy. [more…]

Decoding Australia's Hidden Menu Magic Coffee: What Exactly Is Melbourne's Specialty Magic Coffee?

In Australian cafés, there's a coffee that isn't on the regular menu but that almost everyone knows about—the Magic. It originated in Melbourne and is one of the most recognizable drinks in local coffee culture. This article will walk you through the definition of the Magic, its recipe ratios, flavor characteristics, and why it has become such an indispensable presence on Melbourne's coffee landscape. We'll also share Front Street Coffee's understanding of this drink and related product information, helping coffee lovers gain a more well-rounded appreciation of this "magic" from the Southern Hemisphere. [more…]

From Viral Hit to Menu Staple: Why Dirty Coffee Continues to Thrive and Become a Specialty Café Standard

Since Dirty coffee rose to popularity in China around 2018, it has not faded away like other trendy drinks. Instead, it has firmly secured a permanent spot on the menus of major specialty coffee shops, standing on equal footing with the latte. There are over 200,000 related posts on Xiaohongshu, with each tag receiving more than 5 million views. This drink, originally created by Japanese barista Katsuyuki Tanaka, forms a layered effect by pouring hot espresso over cold milk. With its unique taste combining hot and cold and the enhancement of ice-distilled purified milk, it has driven the domestic coffee market to pursue higher ingredient quality. This article will analyze why Dirty coffee has become the "beloved darling" of local specialty coffee, from its origin and spread to its production characteristics and market impact. [more…]

Häagen-Dazs store coffee menu price and checkout price don't match; store responds that takeaway pricing is different.

Professional coffee knowledge exchange For more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style) For more specialty coffee beans, please add the personal WeChat of Front Street Coffee, WeChat ID: qjcoffeex Recently, a consumer reported that a Häagen-Dazs store in Suzhou listed espresso at 20 yuan on its menu but actually charged 23 yuan at checkout. The store explained that there is a price difference between dine-in and takeout, but the menu title clearly states "Takeout Beverage Menu" and shows only one price without indicating that takeout incurs an extra charge, making this explanation hard to believe. Since opening the world's first coffee store in Shanghai in 2014, Häagen-Dazs has continued to expand in China's coffee market, and its total number of stores has now reached 482. In addition to this pricing dispute, the brand was previously reported by the EU over food safety issues. [more…]

Starbucks will permanently discontinue its Oleato olive oil coffee line in North America, with the Chinese market temporarily unaffected

Starbucks has announced that it will permanently remove the Oleato olive oil coffee line from its core North American menu starting November 7, less than a year after the product first debuted. The decision is seen as one of the moves by new CEO Brian Niccol to simplify the menu and return to the company's coffeehouse roots. Oleato was conceived by Starbucks founder Howard Schultz, inspired by Sicilian culinary traditions. It first launched in Milan, Italy, in 2023 and was gradually rolled out to multiple global markets, entering mainland China in March 2024. However, the line drew widespread criticism for causing gastrointestinal discomfort after consumption. Starbucks China responded that this adjustment only involves the North American market and has no impact on the Chinese market for now. [more…]

Should Cafés Stop Selling Espresso? Starting from Cost and Customer Perception

In Italian dining culture, Espresso is a daily necessity, but in domestic coffee shops, it is often the lowest-priced and least-ordered drink on the menu. A rural café owner recently published a post asking "should Espresso be removed from the menu," citing the huge gap between production cost and actual experience. This article focuses on this topic, combining customer feedback, operator dilemmas, and industry advice to explore the awkward positioning of espresso in domestic cafés, as well as how brands like Front Street Coffee understand espresso products. [more…]

Mixue Kenya store prices bubble tea at 580 shillings, sparking heated debate among African netizens over whether the price is high or low.

A cup of bubble tea costs only a few yuan to a dozen yuan in China, but at a Mixue Bingcheng store in Nairobi, Kenya, the menu price is as high as 580 Kenyan shillings, equivalent to about 32 yuan. A Chinese netizen in Africa photographed the price list and posted about it with astonishment, sparking discussions among Chinese people in various places. Some believe that local prices are already high, so this pricing is not outrageous; others, comparing it with places like Congo and Zimbabwe where a cup of milk tea often costs ten US dollars, exclaimed that Mixue Bingcheng is "really conscientious." This article will trace the origins and development of this price discussion and explore the cost logic behind Chinese tea beverage brands going overseas to Africa. [more…]

Starbucks Iced Shaken Espresso Caffe'Shakerato hits the menu, shaking up foam relies entirely on the barista's arm strength and confidence

On June 14, Starbucks China officially launched a new iced coffee category called "Iced Shaken Espresso," featuring two flavors: Sea Salt Caramel and Tahitian Vanilla. This drink is originally named Caffe'Shakerato, a national-level iced espresso in Italy, shaken in a cocktail shaker to create a dense foam, with a taste and appearance similar to dark beer. Starbucks has turned it from a hidden menu item into a regular product, sparking heated discussions on social media. The production process places extremely high demands on baristas' skills, requiring plenty of ice and endless shaking to achieve a fine foam, and it is even more of a test during peak hours. Consumer reviews are polarized, with some praising the taste and others complaining that the foam is coarse. This article explains in detail the origin, spread, and production difficulties of Caffe'Shakerato, and shares an easy way to replicate it at home. [more…]

Visiting the first Blue Bottle Coffee shop in Shanghai: Queues and a minimalist menu in a century-old mansion

Blue Bottle Coffee's first Shanghai store recently officially opened by the Suzhou Creek in Jing'an District, housed in a historic building originally built in 1926—the former senior staff dormitory of the Yutong Flour Mill. On opening day, long lines formed outside the store, with some customers waiting up to 7 hours to get in. This chain brand, known for pour-over coffee and its preference for renovating old buildings, offers a relatively concise menu featuring rare items such as Gibraltar, filtered café au lait, and New Orleans-style iced coffee. The first floor of the store has a modern style, while the second floor has a vintage style, and displays a 60-year-old FAEMA espresso machine. This article takes you on a virtual visit to this highly anticipated new coffee shop. [more…]

Italian Espresso Pricing Controversy: Decaf Sold at 2 Euros Leads to a 7,000 Yuan Fine, Champion Barista Speaks Out

Italian espresso is regarded as a national cultural symbol and has long maintained a low price of around 1 euro. After the pandemic, costs rose, and some cafés raised the price to 1.5 euros, which sparked consumer dissatisfaction. Recently, a three-time coffee competition champion was fined 1,000 euros (about 7,109 yuan) because a decaf espresso was priced at 2 euros and the price was not listed on the physical menu. He posted a question: why do Italians accept a 2-euro newspaper, yet feel that a 1.2-euro espresso is not worth it? When the specialty coffee wave meets the traditional low-price culture, the pricing dilemma of Italian espresso is worth pondering. Front Street Coffee continues to follow global coffee industry trends and brings you in-depth reporting. [more…]

Starbucks North American stores roll out new policies: free refills return, tableware switches to glass and ceramic, menu to be trimmed by 30%

Starbucks recently announced a series of major changes rolling out across its stores in the United States and Canada, covering free refills, swapping out utensils, the return of condiment bars, and the revival of handwritten names, among other measures, while also formally implementing a new rule that only paying customers may use store spaces. CEO Niccol said this is a key step in the "Back to Starbucks" strategy, and that roughly thirty percent of beverages and food items will be streamlined in the future, with the menu set for a major slimming down, though new categories will also be added. Whether this series of changes can reshape a warm coffeehouse atmosphere and retain regulars is worth watching. [more…]

A Taipei café's menu homepage lists ten house rules, leaving customers scratching their heads and sparking online debate over their reasonableness.

Recently, a netizen shared that a coffee shop in Taipei printed a full ten store rules densely on the first page of its menu, sparking heated discussion. Among them, clauses like "vomiting incurs an additional cleaning fee of NT$2,000 per person" and "leaving for 10 minutes recalculates the minimum spend" left some customers complaining of a headache. However, many netizens expressed understanding, believing that such rules often stem from the shop's bitter experiences, and that stating the rules upfront benefits both sides. Independent cafes maintain their environment through store rules, while chain stores rarely have such regulations, yet uncivilized behavior such as occupying seats and making noise still occurs from time to time. This discussion reflects the two-way selection relationship between cafes and customers. [more…]

Australian café menu shocks with "breast milk" option: priced at 5 Australian dollars, ten times more expensive than oat milk

In recent years, coffee shops have been rolling out alternative dairy products such as oat milk, almond milk, and coconut milk to cater to diverse needs. However, a café in Melbourne wrote "Next week: breast milk A$5" on its menu, surprising customers. Although the shop later said it was just a joke, a café in Russia did once make cappuccinos with breast milk, priced at as much as 650 rubles per cup. It is worth noting that in our country, human breast milk is explicitly prohibited from being sold as a commodity. This article will walk you through the ins and outs of this "breast milk coffee" controversy. [more…]

Must a latte contain coffee? Examining the naming logic of drinks like matcha latte from etymology and history

When ordering at a coffee shop, have you ever been confused by drinks like "matcha latte" or "red velvet latte" that contain no coffee at all? The name says "latte," yet what you get is a pure milk drink. Behind this lies an interesting story about language, history, and the spread of coffee culture. This article starts from two questions that Front Street Coffee is often asked—why do some lattes contain no coffee? And if they contain no coffee, why are they still called lattes?—to trace the evolution of the word "Latte" from its meaning of "milk" in Italian to its current conventional use as shorthand for "milk coffee," and to analyze the logic behind how coffee shops name coffee-free drinks. Whether you are a coffee enthusiast just getting started or a consumer trying to make sense of the menu's mysteries, this article will help you sort things out so you won't be confused the next time you order. [more…]

Why Does Matcha Latte Contain No Coffee? Interpreting the Original Meaning of Latte and the Evolution of Latte Coffee

Many people have had the experience of ordering a matcha latte at a coffee shop, only to find that it contains no coffee at all. Why is it called a latte if it doesn't contain coffee? What exactly does the word latte mean? To answer these questions, we need to turn our attention back to the Italian word Latte, tracing the semantic shift of this term from milk to milk coffee, and how it acquired new meanings as Italian-style coffee spread around the world. This article will start with the etymology of Latte, trace the story of how latte coffee was born in the United States, and explain why coffee shops are so eager to use latte to name drinks that contain no coffee, helping you avoid confusion the next time you face a menu. [more…]

Blue Bottle founder visits Shanghai in person, using a 1950s lever machine to present a coffee Omakase feast

Blue Bottle founder James Freeman and Global Head of Innovation and R&D Benjamin Brewer arrived in Shanghai ahead of schedule and, on the second floor of Blue Bottle's first domestic store, shared the special menu for Blue Bottle Studio Shanghai with coffee lovers. From an opening of extremely light-roast Sumatra "white coffee," to a long drink simulating cupping, a short drink brewed with a flannel dripper, a shaken milk au lait, and then a digestif combining Fenjiu with naturally processed Ethiopian coffee, the entire tasting was paired with vinyl records selected by James, making it nothing short of a multisensory coffee experience. In addition, there was an Espresso 1950 not on the official menu, made with a 1950s FAEMA lever machine, adding a retro Italian touch to the event. [more…]

From Preparation to Opening: A Complete Guide to the Process and Budget Planning for Opening a Coffee Shop

Wanting to own a café of your own—passion alone is far from enough. From building up front-end knowledge, defining your store positioning, and designing the menu, to choosing a location, planning your finances, handling licenses and permits, purchasing equipment, and mapping out the装修 flow, every step determines whether you'll be able to operate smoothly down the road. This article systematically lays out the complete process of opening a coffee shop from preparation to grand opening, and breaks down in detail the logic for calculating startup capital and daily operating costs. Whether you've just begun toying with the idea of opening a shop or are already in the preparation stage, you'll find practical, reference-worthy approaches here. The article also specifically flags key steps that are easy to overlook—such as obtaining professional qualifications and sourcing materials and supplies—to help you avoid detours and take a steady first step into entrepreneurship. [more…]